The national flag typically represents the ideals, history, political structure, and so on, of a country. The concept behind Some Material Flags is to consider how a national flag might be designed to represent commonplace information about its inhabitants.
Stars, circles, stripes, crescents, diamonds and other shapes will each illustrate – in proportion to the entire population as to the entire flag – such ordinary information as coffee consumption, cell phone usage, alcohol consumption, sugar consumption, literacy levels, and so on.?The idea is to relocate the idealistic symbology of flags into the realm of the ordinary.
To this end, the flags are made of seersucker – a fabric whose texture is striped with puckers and designed for the practical effect of wicking sweat off a person's body with much greater ease than a typical flat fabric. Its pattern is generally striped or checked.